The first step in every project is to listen. Understanding the root problem is the first essential step to discovering a successful solution. This includes clearly communicating with the end-user and understanding their business needs or unique situation. Who are they, what are their assumptions, what are their needs, how do they use existing products in “real-life”, where do they click, what devices do they use and what are they ultimately wanting to accomplish?

After obtaining a clear understanding of the problem we're attempting to solve, I move onto researching the market, analyzing competitors and exploring possible solutions. I want to learn as much about the competitive landscape as possible. In addition, I study various apps across the digital landscape that may spark ideas and UI design solutions. With enough information gathered, I begin sketching ideas, defining task flows and creating rough prototypes.

After exploring potential ideas, defining the user flows, structuring the wireframes, I begin the process of visual UI design of the hi-fidelity screens. This includes defining the initial elements that will be used to create the overall design system. During the process of designing each of the essential screens, I’ll define the colors, typography, iconography, images, illustrations and overall design language.

Throughout the entire design process, it’s important to keep an open line of communication with all parties involved - including product owners, key stakeholders, engineers and the end user. I’ll make sure to touch base with the team frequently, showing wireframes, sketches and rough prototypes for validation. 

Once the designs are final and have been approved, I’ll work with engineers throughout the development process. I’ll make sure the engineers are clear on the designs, interactions and overall flow. It's my job to support the engineers throughout the development process, providing all assets, details and following the development through completion. 

Before signing off and launching a digital product into production, it’s important to get the product in front of users - this can be done with early interactive prototypes or production ready demos. The purpose at this point is to learn if you’ve hit mark and solved for all necessary problems. Can users accomplish tasks in a user-friendly manner, are there any roadblocks, are there any existing pain-points? Through the data and findings, we can iterate and make adjustments accordingly.